| Contrary to the common perception that frames and Flash increase the chances of getting enhanced search engine placements, the search engine spiders infact do not read them at all. It is important to not just optimize but also validate your website’s HTML code in order to secure enhanced search engine placements. Through HTML validation you can track the search engine guidelines violations you might have made during the coding.
Important reason for validating your HTML
In order to get search engine placements, the web developers do a lot of tweaking and optimization of the HTML code. Such work up might not always adhere to the SEO ethics and guidelines. However, World Wide Web Consortium has laid down strictly defined rules on proper structuring of the HTML documents. For instance, content model violations and badly nested tags where one element is enclosed inappropriately before the other are a part of these violations. In the long run these errors may pose a big hurdle in getting search engine placements. The worst impact of an HTML error is when your page is not displayed or when the text appears in an inappropriate place or page. Therefore, you can take assistance of HTML editors that would automatically point out any such error.
You may use online services like W3C and WDG HTML Validator that offer a free page validation. If you are a marketer out for complete online marketing you may not find HTML code validation important. However, search engine spiders do analyze the HTML. These spiders do not forego the errors that easily and need a clear interpretation of the subject matter of your web page. They are not as intelligent programs as the web browser that can understand and interpret the different advanced technologies differently. Properly written HTML results in attaining search engine placements. You can also feel secured that your web page would be properly displayed even on the obscure browsers. The above-mentioned reasons should be sufficient to ignite your drive to validate HTML as early as possible.
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