Today link popularity is one of the main criteria for high search engine ranking positioning. It is the measured in terms of the number and type of external links pointing to your website. However, link popularity has not gained importance for high search engine ranking positioning overnight. It has a logic behind it and that is, if your website has a good number of external links pointing towards it, then it implies that a number of webmasters consider your website as a useful resource. Therefore, your website becomes an online asset and the search engines automatically give it importance in form of high search engine ranking positioning.
Link popularity gained momentum because a number of website designers and developers were assuming that if they stuff the on-site elements with keywords and thus have a good keywords density, they will get high search engine ranking positioning. This trick worked for sometime but soon spiders were looking outside the websites to ensure that the website has content relevant to a particular keywords. The most obvious off-site element to check content relevance was the number of affiliate links. Therefore, link popularity became very important for high search engine ranking position.
Criteria of link popularity for high search engine ranking position was further refined by adding a condition of having quality external links pointing to the website. The emphasis was laid on quality of external link so as to check the practice of link farming and link spamming. Therefore, if your website is connected to enough number of relevant and related external links that themselves have high search engine ranking position and good link popularity, then you are definitely going to have search engine advantage. Another important thing to consider here is that the number of reciprocal links should be less than the number of one-ay links to benefit from link popularity in true sense.
Resource links or external links are of two types: inbound links and outbound links. Your site is said to have inbound links if he link originates from another website and points towards your website. Similarly, outbound link is the external link that originates from your website and points towards another website. Your site will have high search engine ranking position if it has more number of inbound links than outbound links.
Another classification of links is that of reciprocal and non-reciprocal or one-way links. An external link on your website is reciprocal if it one link originates from your website pointing towards other website and another link originates from that other website and points towards yours. Similarly, a link is said to be one-way link if either you link to other site of the other site links to your website but the reverse is not true. More number of one-way links as compared to the number of reciprocal links means high search engine ranking position for your website.
Link popularity building is a long process that requires patience and careful planning. Without careful planning you may land your website in link farms or link spamming programs that get your website banned from the search engines instead of getting high search engine ranking position. There are few methods of link building that ensure good link popularity.
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