It is important for every search engine marketing firm to understand that spiders are very simple programs so they do not respond well to anything that is too complicated for them. Though the search engines claim that file extensions do not really make a difference to the search engine ranking. Google claims a capability of indexing files and pages with extension pdf, asp, jsp, html, shtml, xml, cfm, doc, xls, ppt, rtf, wks, lwp, wri, swf. and more. It iterates the fact that it does not rank web pages on basis of their file name extension but still the search engine marketing firm needs to take care of them.
Your firm should not add any elements to your website’s HTML coding that may confuse the search spiders. Spiders cannot index text embedded in fancy flash elements or Java../script code neither can they index dynamically created web pages. If your web pages use PDF then the file extension should confirm to the same. These are the little things your search engine marketing firm needs to take care in the final stages of your website development. Also, if the file is only partially in PDF the spider would still try to convert into HTML, which may confuse it. You must avoid having such web pages.
Make sure your firm does not go overboard with website presentation elements and in turn compromises on website coding standards. Your website should be compliant to the W3C standards because the spiders also adhere to these standards.
|
