|
Want a good search engine rank? Think about building link popularity. It is the single most powerful method to ensure excellent website marketing to get high search engine rank. The logic behind link popularity being an important criteria for good search engine rank is that a website that has a number of external links pointing towards it, is a useful resource and is expected to carry relevant information for the website visitors. Google was the first search engine to popularize link popularity as an important factor in determining rank.
When you build your link popularity it is important to remember that inbound one-way links are any day more helpful than reciprocal links in getting higher rank. The number of inbound external links should exceed the number of outbound external links to achieve link popularity in true sense.
Also, take care of the quality of links you connect to. The sites connected to higher ranking and more popular websites get better link popularity score in the search engines. Moreover, the external links should be related to your website theme. Say, if you are selling sun tan lotion on your website then connecting to a website selling sun glasses makes sense. Try to get as many external links as possible for your website but take care in the race to get god rank through link building, you do not land your website in a link farm or spammers’ database. This can lead to a life time ban on your website URL and IP.
|
