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If they want to deliver the best website optimization results to you, your SEO company has to start thinking of site optimization strategy right from the designing stage. How the SEO company develops your website’s architecture will affect the way your search engine optimization works for you. The target audience, both the primary (end users) and the secondary (directory editors and the spiders) have to be kept in mind while designing the site architecture. Hire a company that perfectly understands the three activities of search engines, namely text indexing, Following links and measuring popularity.
Your SEO company must organize your website architecture in a way that the search engine spiders quickly index it and give high search engine ranking. They must make your website structure simple. The file structure of your website should be such that the most important pages are pages at the first or second directory level with mot more than 50 files per directory. Naming the files and directories after the keywords can help you get good search engine ranking. Also, hyphenating the names is better than using underscore.
It should make sure that the pages that get the spiders in and draw maximum website traffic are optimized well. They should be stand-alone pages. The navigation at the entry pages should be very clear. Site map is a vital part of website architecture. It is like the blue print of the website links. It should understand that site maps are favorite search engine food so they have to be very well made.
Your company should design the website architecture that has clear navigation scheme (referring to image maps, text links, and dynamic content); creatively done and simple layout of individual pages; directories are set up on your Web server so that the file structure is not cluttered or complicated.
A good company designs the website architecture in a way that the website visitors and the spiders have to put in least effort to view the most important sections of the website. Using cascading Style Sheets in designing websites makes website structure less complicated and the pages load faster. Use the server side includes effectively. Since these are the dynamically fed elements of the website, they can help you score high in the search rankings by serving fresh page to the spiders and the website visitors each time they come to your website.
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