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As they say good things come in small packets, similarly the label of top ranking website follows the website that has web pages that are shorter and have simpler page layout. A professional Webmaster believes in the golden rule of keeping things short and simple. So, how does breaking pages gets top ranking website status?
The requirement of page break follows the fact that the search engines try to find individual topics in web pages of your website. However, if you have too long pages that have too many topics discussed in one go, the spiders will fail to determine a single particular topic for the web pages. These pages can never really give you a top ranking website. On the contrary, if you break a long, cluttered page into several smaller pages covering individual topics, they will be more focused. Web pages that addresses single subject will have a better keyword focus and relevancy to specific keywords. For example, your web page discusses about air miles credit cards and reward point credit cards and has 500 words. Here if you mention air miles credit card five times, the key phrase appears once after every hundred words. However, if you have two different pages for sir miles credit cards and reward points credit cards with 250 words each and repeat the key phrase 5 times, the key phrase appears after every 50th word. Therefore, the content gets better optimized for the keywords. Each page will have is their unique page title and distinct keywords.
Breaking long running pages into more focused smaller pages will add depth to your website with more number of pages. This is very good from SEO point of view because the search engine crawlers make that website top rank website, the one that has more number of pages.
If you have read anything about reader psychology, you will know why websites with shorter and more number of pages make top ranking website. This is because the website visitors like to read shorter text write-ups. This is because when you are reading from monitor, your reading speed is not as fast as it would be for a hard copy. Moreover, it leads to visual fatigue and blurred reading. Therefore, reading longer write-ups can be really testing patience when it comes to websites. Splitting long pages into shorter and simpler ones is not just pleasing experience for the website visitors but also appeases the spiders so that they make your website top rank website.
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