How web site traffic promotions gets you success

Think of a retail outlet that gets a lot of visitors but hardly anyone buying from it? Now the shop traffic is good but the business definitely is not because there is hardly any conversion rate. Similarly, to get success out of your web site traffic promotions you need to observe certain trends besides concentrating on the numbers and the daily head count so as to ensure high conversion rate. Increased search engine traffic may not necessarily mean success for your effort for web site traffic promotions. The files that indicate the web site traffic patterns are called log files. These files maintain records of who, when, how and how much of your web site traffic.

To tab the potential of web site traffic promotions you must request your ISP to provide you the detailed log information in form of extended log format of referrer logs. Though every referrer log file gives slightly different information, there are certain details that remain constant feature such as the search engines that give you maximum traffic, keywords that show increase in on-line web site traffic, the web pages that have high web site traffic, IP address of visiting spiders, region wise profile of the users, average time spent by web site visitors on your web site, average number of page views per day, top entry and exit pages, top referring sites, server errors if any, bandwidth usage, and the technology used by your visitors. If you want to convert the increased web site traffic into high conversion rate and high ROI then monitoring these factors is important.

For example, if you consider the information you gather about the visiting spiders or the search engine generating the highest percentage of web site traffic, you know which search engine you need to target with the best of your website traffic promotions efforts. Also, observe the information on the keywords that generate the maximum traffic. There could be some keywords on the list that you missed out but they still generated relevant web site traffic. You can tab the potential of these keywords in the right way for your website traffic promotions. On the other hand there could be some keywords that fail to generate traffic. You can re-consider their usage and probably tweak your web site again.

If some of your web pages are becoming reason for your web site visitors to exit your web site then you can redesign them or remove them completely. All these collective efforts will not only generate increased web site traffic but also retain the current statistics on long-term basis. Therefore analyzing the referrer logs carefully is very important.

The time spent on the web site is a very important factor when you are studying web site traffic trends. It tells you whether your customers or web site visitors are just clicking on the web page or also reading it. If they spend larger time and read the web site content, the conversion rate is expected to go high. If the visitors are spending more time at a particular page or visiting it most frequently then you can consider expanding that single page into a complete section of several web pages on your web site.

Analyzing the server errors gives you information of broken links and other technical bugs that might occur. If your web site visitors see too many broken links or server errors then they consider that your web site is not professional enough to cater to their business and all your web site traffic promotions may backfire.

Analysis of the technology or the Internet browsers used by customers who visit the web site can help you decide on the web site development technology that you can use for your web site to ensure all your web site visitor are able to access the web pages they want to view.

Keeping track of frequency of spider activity on your web site and the extent to which the spider goes deep into your web site can give you a better picture on how you can enhance the search engine optimization appeal for the crawlers.