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Case Study: 01
  Dollhouse Collectables  
     
  About the Client  
  Dollhouse collectables is a family-owned business and a premier Bespaq Dollhouse Furniture retailer. The client offers Dollhouse kits and specialty miniature items such as Reutter Porcelain, Wooden Dollhouse items designed by Bodo Hennig and manufactured by NIC Toys. The company specializes in Dollhouse Furniture, accessories and supplies. It offers high end products at a reasonable price with flexible delivery option. The website currently offers over 20,000 items with new items being added almost every day. We have been successfully handling the client account for past two years.  
     
  The Challenge  
 

The website had various shortcomings at the very outset.

 • Poor web designing
 • Low Page Rank
 • No Top rankings
 • Low link popularity

The primary objective was to improve the traffic and search engine ranking of the website.

With our impeccable service, we gained the trust of our client and they extended the keyword list. The problem with the dollhouse collectable website was the lack of keyword rich content. Their content was informative but was lacking keyword frequency.

 
     
  The Solution  
 

The first action taken was to create over 200 quality content pages with appropriate keyword frequency. Secondly, we embraced an aggressive and rigorous search engine optimization approach, which involved over 200 reciprocal linking with Page Rank 5 websites.

Subsequently, as the web promotion process increases, we followed up with other methods like directory submissions in huge numbers, writing content for ezines, blog creations. These processes were properly executed to gain leverage on the web.

With our ethical and effective SEO process, the website is now top-ranked for primary keywords. In terms of figures, after three months of promotion campaign, the website was ranked amongst the top ten websites for many relevant keywords.

 
     
  Keyword Rankings  
  The following tables list the ranking for Dollhouse Collectables for various keywords on Google, Yahoo! and MSN:  
     
 

 

   

 

Keywords

Position

dollhouse

2

dollhouse furniture

1,2

dollhouse jeans

1

doll house

6

dollhouse clothing

1

doll house furniture

1

dollhouse miniatures

4

dollhouse kits

2

dollhouse accessories

1

dollhouse wallpaper

1

dollhouse supplies

2

doll houses

9

dollhouse shoes  

6

dollhouse footwear

5

barbie dollhouse

4

doll house accessories

1

doll house kits

1

dollhouse plans

3

dollhouse collectables

1

   
   

 

 

Keyword

Position

dollhouse

3

dollhouse jeans

1

barbie doll house

4

dollhouse clothing

1

dollhouse furniture

1

dollhouse miniatures

5

dollhouse accessories

1

dollhouse collectables

1

dollhouse collect

1

dollhouse wallpaper

1

miniature dollhouse supplies

3

barbie dollhouse

2

dora dollhouse furniture

1

dollhousecollectables.com

1

miniature dollhouse

13

how do you make dollhouse

4

dollhouse plans

5

dollhouse supplies

2

   
   

 

Keyword

Position

dollhouse furniture  

7

dollhouse

4

dollhouse miniatures

2

doll house furniture

3

dollhouse supplies

1

doll house

7

doll houses

12

dollhouse kits

3

dollhouse accessories

2

miniature doll houses

35

dollhouse clothing

1

dollhouse jeans

2

dollhouse footwear

4

miniature pinchers

9

dollhouse shoes

16

barbie doll house building plans  

33

wooden dollhouse kits

3

dollhouse wallpaper  

3

miniature dollhouses

18

   
 
     
     
     
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