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Case Study: 02
  India Piston Ring  
     
  About the Client  
  Piston rings - Grindlays are high quality manufacturers, exporters and suppliers of Piston rings.
Grindlays Piston Rings are made from high quality Grey C.I. Castings (Individual Casting) with an ideal combination of free and combined carbon to provide prolonged working life. The casting used has a very fine grain to provide high tension even at elevated temperatures of high-speed engines.
 
     
  The Challenge  
 

India Piston ring, despite all the best of the quality products, had to run extra miles to beat the online competition and rise up with maximum return on investment.

The shortcomings were many when we started the work.

 • Poor designing
 • Low link popularity
 • No top ranks on search engines
 • Competitive keywords to play with.

 
     
  The Solution  
 
  • After researching the keywords the entire copy of the website was re-structured to construct keyword-centric content.
  • The immediate next step was to check into the web server. It was made sure that it was fast and reliable.
  • Extensive article submissions related to the business were done which resulted into quality back links.

All other measures to derive traffic on the website were adopted.
With the help of a detailed research, several brainstorming sessions and endless discussion with the client, the website continues to remain at the top of major search engines.

 
     
  Keyword Rankings  
  The following tables list the ranking for India Piston ring for various keywords on Google, Yahoo! and MSN:  
     
 

 

   

 

Keywords

Position

en52 steel grade for engine valve application  

3, 14

firestone building nicholson road  

23, 24

kohlar  

3

kohlar engines  

10

kohlar oil filters  

12

kohler piston  

12

kohler piston rings  

8

kohler pistons  

12

massey ferguson parts in india  

10

massey-ferguson aftermarket  

7

mercedes pistons and liners  

7

phosphate coating engine parts connecting rods  

1

piston  

18

piston ring manufacturing india  

4

piston rings  

13

piston rings manufacturer  

10

types of pistons

3

   
   

 

 

Keyword

Position

air compressor piston rings  

1, 2

custom diesel pistons  

2, 18

custom piston rings  

1, 2

en52 steel grade for engine valve application  

6, 7

engine piston sleeves  

1

ferguson replacement detail drawings  

1, 2

firestone building nicholson road  

15, 16

kohler engine  

1, 2

kohler engine manufacturer  

2, 3

kohler piston  

1

kohler piston rings  

3, 4

kohler pistons  

17, 22

massey ferguson engine parts  

26

massey ferguson parts  

4, 5

massey ferguson parts in india  

3, 4

massey-ferguson aftermarket  

1, 2

mercedes industrial engine parts  

1, 26

mercedes pistons and liners  

2

messey ferguson  

4

oil seals  

9

piston  

2

piston compression variations  

3

piston engine parts  

1, 2

piston ring manufacturing india  

2, 3

piston rings  

1

piston rings manufacturer  

2

spare parts kohler engine  

17

tractor piston  

3

tractor piston rings  

3, 4

working of piston and piston rings  

19, 25

yanmar engine gaskets

 

   
   

 

Keyword

Position

ferguson replacement detail drawings  

2

firestone building nicholson road

1, 2

kohlar engines  

3

kohler engine manufacturer  

13

kohler piston  

18

kohler piston rings  

8

massey ferguson parts in india  

6

massey-ferguson aftermarket  

10

mercedes industrial engine parts  

3

mercedes pistons and liners  

1

messey ferguson  

7

piston compression variations  

4

piston engine parts  

14

piston rings  

4

piston rings for road construction of komatsu in china  

3

piston rings manufacturer  

1

raw piston ring castings  

2

spare parts kohler engine  

4

tractor piston  

5

tractor piston rings  

1

working of piston and piston rings

1

   
 
     
     
     
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