Case Studies: India Piston Ring

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Case Study: 02

India Piston Ring

About the Client

Piston rings - Grindlays are high quality manufacturers, exporters and suppliers of Piston rings.
Grindlays Piston Rings are made from high quality Grey C.I. Castings (Individual Casting) with an ideal combination of free and combined carbon to provide prolonged working life. The casting used has a very fine grain to provide high tension even at elevated temperatures of high-speed engines.

The Challenge

India Piston ring, despite all the best of the quality products, had to run extra miles to beat the online competition and rise up with maximum return on investment.

The shortcomings were many when we started the work.

• Poor designing
• Low link popularity
• No top ranks on search engines
• Competitive keywords to play with.

The Solution

After researching the keywords the entire copy of the website was re-structured to construct keyword-centric content.
The immediate next step was to check into the web server. It was made sure that it was fast and reliable.
Extensive article submissions related to the business were done which resulted into quality back links.

All other measures to derive traffic on the website were adopted.
With the help of a detailed research, several brainstorming sessions and endless discussion with the client, the website continues to remain at the top of major search engines.

Keyword Rankings

The following tables list the ranking for India Piston ring for various keywords on Google, Yahoo! and MSN:

www.indiapistonring.com


Keywords	Position
en52 steel grade for engine valve application	3, 14
firestone building nicholson road	23, 24
kohlar	3
kohlar engines	10
kohlar oil filters	12
kohler piston	12
kohler piston rings	8
kohler pistons	12
massey ferguson parts in india	10
massey-ferguson aftermarket	7
mercedes pistons and liners	7
phosphate coating engine parts connecting rods	1
piston	18
piston ring manufacturing india	4
piston rings	13
piston rings manufacturer	10
types of pistons	3




Keyword	Position
air compressor piston rings	1, 2
custom diesel pistons	2, 18
custom piston rings	1, 2
en52 steel grade for engine valve application	6, 7
engine piston sleeves	1
ferguson replacement detail drawings	1, 2
firestone building nicholson road	15, 16
kohler engine	1, 2
kohler engine manufacturer	2, 3
kohler piston	1
kohler piston rings	3, 4
kohler pistons	17, 22
massey ferguson engine parts	26
massey ferguson parts	4, 5
massey ferguson parts in india	3, 4
massey-ferguson aftermarket	1, 2
mercedes industrial engine parts	1, 26
mercedes pistons and liners	2
messey ferguson	4
oil seals	9
piston	2
piston compression variations	3
piston engine parts	1, 2
piston ring manufacturing india	2, 3
piston rings	1
piston rings manufacturer	2
spare parts kohler engine	17
tractor piston	3
tractor piston rings	3, 4
working of piston and piston rings	19, 25
yanmar engine gaskets



Keyword	Position
ferguson replacement detail drawings	2
firestone building nicholson road	1, 2
kohlar engines	3
kohler engine manufacturer	13
kohler piston	18
kohler piston rings	8
massey ferguson parts in india	6
massey-ferguson aftermarket	10
mercedes industrial engine parts	3
mercedes pistons and liners	1
messey ferguson	7
piston compression variations	4
piston engine parts	14
piston rings	4
piston rings for road construction of komatsu in china	3
piston rings manufacturer	1
raw piston ring castings	2
spare parts kohler engine	4
tractor piston	5
tractor piston rings	1
working of piston and piston rings	1