India Tractor Parts are producers and exporters of Ford Tractor parts and Massey Ferguson tractor parts in India. They produce and export quality replacement parts for various tractors. The company aim has always been to provide their customers with outstanding service standards in all its products and services.

Having carved a niche for itself in the Indian market, the company has expanded its markets overseas. In their relentless hunt for an efficient SEO company, they decided in our favor.

The challenge for India Tractor Parts was to increase the sales through the internet as well. WSO was hired to achieve one of the top five positions in search engine results. India Ford Tractor was thriving for the same.

 • The website of the company was always displayed on page three or four of search engine results.
 • The website required to be optimized for the following of keywords like:
       ▫ Ford tractor parts
       ▫ Antique tractor parts
       ▫ Turkey tractor parts
       ▫ Steering gears
       ▫ Massey tractor parts

The other area of concern regarding the website was the lack of keyword rich content.

We, at WSO, created and designed the website, booked the domain name, availed the server space and launched aggressive web marketing campaigns.

In order to obtain a top search engine ranking, we adopted an integrated strategy that optimized the website in all aspects. The optimized website content was created to enable the search engine spiders crawl over the pages.

Apart from this, the following activities were undertaken:

 • Submitted the website to search engine and directories.
 • Determined keywords and phrases to be optimized
 • Developed and managed pay-per click campaigns.

After understanding the seasonal changes in surfing habits of the potential customers, the changes were made accordingly. Optimizing the code and content of the website resulted in dramatically increased search engine visibility, which has in turn increased the number of qualified visitors and lead to generation more business.