Established in 1949 in Los Angeles, California, the Motts MiniaturesTM and Dollhouse Shop is located in Fullerton just a few minutes drive from Disneyland.  The company is a Full-Line Miniatures & Dollhouse mail order company with its own showroom - the world's largest doll house showroom spread over an area of 4,000 square feet.

The store sells thousands of miniature accessories, furniture pieces, plants, foods, animals, dolls, lamps, furniture kits and more.

Being one of the biggest miniature showrooms of its own kinds, Minishop had its own challenges when it came to internet marketing.

The objective was to improve the traffic and search engine ranking of the website.
There was a major tug of war with other sites to gain top 5 ranking on the search engines.

Some of the problem areas of the website were:

 • Improper content
 • Low link popularity
 • Low PR
 • No top rankings

A quick decision was made to improve the content of the website as soon as possible. Numerous content pages were added and core website optimization followed.

A dedicated team was detailed for link popularity and their simply aggressive marketing resulted into gaining links with high PR websites.

The following tables list the ranking for Minishop for various keywords on Google, Yahoo! and MSN: